Capacity-building training on export readiness by PrimePoint Partners

In line with developing future cooperation оur team from PrimePoint Partners is holding a capacity-building training on export readiness at the Agency for Foreign Investments and Export Promotion – Invest North Macedonia.

The training has аn objective of teaching how to determine the export readiness of companies, assist the companies in becoming export ready, and facilitate Macedonian exports.
The training consists of modules on route to market, market research, sales channels, and different positioning models (pricing policy, distribution, logistics, transportation, market positioning in retail, brand strategy, trade marketing/BTL (in-store), ATL/social media promotion, visual presentation, financial readiness.

This activity is organized as part of the program “Supporting export of Macedonian products in Montenegro” implemented by PrimePoint Partners, in partnership with Swiss Increasing Market Employability – IME, which aims to support the consolidated export of Macedonian products in order to promote and ensure their market placement in Montenegro.

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